Whatsapp stats11/9/2022 ![]() ![]() So, despite its popularity on mobile, YouTube remains a bandwidth intensive app, is largely avoided by bill-conscious people, and is often perceived as cellular luxury.Īdditionally, WhatsApp's popularity was enhanced because a huge number of people shifted to it from Mxit (a home-grown pre-social media network designed to run on basic feature phones) because it was the most commonly used messaging service that others transitioned to when they acquired smartphones. But when many of these people upgraded to smartphones, especially Android, they were hit with notoriously huge bills that has scared (and scarred) many people. ![]() An unlimited data bundle for ZAR60 ($4.40) captured the hearts of consumers. WhatsApp, with its tight compression, means videos won’t break the bank for cellphone users.Ī not insignificant part of this perception is due to BlackBerry's former strength with a large, loyal user base in South Africa. "That’s a result of online populations in these countries being skewed towards young, urban and affluent demographics, who are at the very forefront of smartphone usage," says GlobalWebIndex.īut WhatsApp's hidden beauty is how little data it uses – something the tech industry based in bandwidth-rich Silicon Valley often fails to understand about the bandwidth constraints in emerging markets, even if Africa's internet is the fastest growing in the world.Īnd, very importantly, Africa is a mobile-only continent. Because mobile data is so expensive, there is a natural adversity to using data-intensive services like YouTube. Malaysia, India and Mexico are not far behind South Africa. ![]()
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